The objective of the Marketing audit is to identify areas of success, efficacy, and the inevitable challenges and opportunities existing within organizations that negatively affect commercialization and the return on investment (ROI). Based on the conclusions of the audit, advice will be given to improve marketing endeavors in the future.
The audit in marketing checks the impact of both the development of negotiations and activities of commercialization. The audit adapts to the organization´s level of complexity within the time line and availability of resources. Each audit is unique and includes all or some of the following components:
