A strong brand goes beyond a name or an image, it is an active. A solid brand clearly portrays a simple truth and generates differentiation in effect it concords with its business strategy.
Marcom Americas. Creation of a Brand.
Step 1. Create a unique vision of the Brand. Step2. Establish the DNA of the Brand. Step3. The Brand. Step4. Position the Brand.
Why is the brand important?
The Brand is a name, but more important than the name it is the perceived value of the name. It represents the collective experience people have with a product or service and sometimes the brandīs personality is also designated.
The appropriate positioning of the brand is like a charger that preserves the following characteristics: it is self-explanatory, it focuses on the objectives of the client, it accomplishes its needs, it differentiates from its competition, and it is easy to pronounce and identify.
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